Google Keyword Planner is a better tool to do Keyword Research. If you are unable to find the right keyword for your blog topic. So after reading this post, you will be able to do keyword research with the help of Google Keyword Planner in the right way for free.
❝In August 2016, Google began limiting the data available in Google Keyword Planner to non-advertisers. So instead of search volumes like this: You’d see useless data like this.❞
Or is it really useless?
In this tutorial, you’re about to find out how to use Google Keyword Planner. So Stay tuned with this article.
There are many SEO tools on the market that helps you grow your Organic Search traffic, research your competitors, and dominate your niche. But Google Keyword Planner is best in free tools.
Now if you’re new to Keyword Planner, you can get a free account set up for you and run through Keyword Planner’s two main search features in just 45 seconds.
- First, go to Ads.google.com and click the “Sign In” button up and log in to your Google account.
- After you sign in, you’ll be asked to enter your email and website.
- Just click “Skip the guided setup,” or else you’ll have to go through a long setup process.
- Confirm the settings here and now you’re done.
- Now, click on tools, and choose Keyword Planner.
- Yeah, you did it.
Now, onto the Google Keyword Planner hacks that Most SEOs Don’t Know Exist!
1. Exact Search Volumes of Keywords
The first hack is to unlock exact keyword planner volumes without spending a dime. Well… a Kind of. When Google started restricting their data, most SEOs completely stopped using their tool.
And a lot of us just weren’t willing to spend the money in advertising to unlock the search volumes since that money could be spent on better SEO tools.
The good news is that you can still see the exact search volumes inside Keyword Planner without spending a penny.
First, go to “find keywords” and search for a keyword phrase or add multiple seed keywords. And here, you can see that both “iPhone charger” and “Apple iPhone charger” fall into the same average monthly search volume range.
But you and I both know that one of these has significantly more search volume, right?
So, I will select these two keyword phrases and select an “exact match” from this dropdown. Finally, I will add these to our plan. Next, click in the “keywords” menu in the sidebar.
And next, I will edit the maximum CPC value to the highest Google allows. And as you start to exceed the maximum value, Adwords will show you a limit. So I’ll match that number to see the most exposure we can get for these keywords.
Now take a look at the impressions column in the table below. This number tells you the estimated number of impressions your ad would get over the next 30 days from your target keywords if you bid this amount.
This number should be a workable representation of the total search volume for your keyword if you were to attain a top-ranking organic position.
One thing worth noting here is that you should take these numbers with a grain of salt. Google Adwords doesn’t always show ads for every search query. And these impressive figures are meant for advertisers and not for SEOs.
For more accurate estimations, try a tool made for SEOs like Keywords Explorer.